At GDC Europe, EEDAR cofounder Greg Short caused a stir when he suggested that games-on-demand services, such as Gaikai, will put social games on the chopping block. Will games on demand kill social games? Let’s look at the marketing problem.

Entertainment Media Council was started with the mission of uniting entrepreneurs and corporate leaders to advance the business of interactive entertainment. Now, we’re launching our corporate blog to help you leverage the value of your new association.